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Our Impact
Our purpose in UMBRA is to drive impact in our community. This core value is seen in our client projects, where we implement design-thinking, a human-centric problem solving approach. This foundation of empathy supplements our data analysis to provide a holistic solution for our client’s pain points. Additionally, our UMBros participate in a semi-annual volunteering event, where we engage with the local Austin community in a service area voted on by the entire org. Furthermore, UMBRA partners with McCombs case competition events to democratize consulting exposure across the entire UT population. Learn more about our impact initiatives below.
Past Clients
How can we boost Cruise's service adoption in Austin while improving public perception and education?
We analyzed the Austin market through surveys and conducted user interviews to understand different pain points.
We created a marketing playbook that capitalized on Austin-specific events, attracting 800+ new users. We also developed a five-pronged approach covering market re-entry, social media, and word of mouth marketing.
How can BeReal decrease user churn by implement new app features?
We conducted prototype testing, focus group studies, and fake-door testing.
We recommended introducing BeReal Year in Review, video posts, and public user profiles to increase retention!
How can we increase the profitability and discoverability of Wee's Cozy Kitchen?
We implemented new pricing strategies to match UT student demand and improved her physical and digital visibility through signage and SEO.
She boasts 3.3k+ Instagram followers and has been featured on NYTimes, Bon Appetit, and recognized by the City of Austin. She is making plans to shift to a brick-and-mortar restaurant!
Community Service
Within UMBRA, we take pride in our members' active participation in meaningful service opportunities throughout Austin. By engaging in these endeavors, we embody our philanthropic mission and make a tangible contribution to various social impact causes, each of which is voted on by the organization semesterly. This commitment to giving back not only strengthens our bond as a group but also empowers us to create a lasting positive influence within the wider community.
Member-Led Workshops
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Educational Events
In order to create educational development opportunities at a large scale, UMBRA hosts an annual case competition event, allowing UT students to sharpen their consulting tool kit in a fast-paced problem-solving environment. This year, we are excited to announce our first ever case competition occurring in Spring 2024!
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